An exploration of Normal

For our final project at Central Saint Martins we were required to create a 40 page book in under two weeks! No easy task!

The dimensions were set but the topic could be of our choosing and our brief was simply to explore the idea of a ‘concept book’. The idea of using a book as more than simply a container for information but a journey or story.

Exploring the idea of a concept book, ‘Normal?’ is a curated collection of a number of different references to the term ‘normal’. Including articles, quotes, images, collages, etc. Designed to engage the viewer and encourage them to question ‘what is normal?’ What does it mean to be normal and what qualities does a ‘normal’ person possess? By the very nature of the design and layout of the book already the viewer is asked to question the normal nature of reading a book and challenge what they expect.




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